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Customers will typically receive a flyer in the mail with information about the incentive program. (3 days ago) General Motors is the first automaker to bring a comprehensive loyalty rewards program — My GM Rewards 1 — to market. To qualify for the loyalty program, customers must own or lease a 1999 or newer General Motors vehicle.
General Motors is the first automaker to bring a comprehensive loyalty rewards program — My GM Rewards 1 — to market. The program is transforming customer engagement in the automotive industry by creating a brand experience that goes beyond the purchase of a vehicle. In November of 2012, General Motors implemented a customer loyalty measurement program across its dealer network. Explore our brands to learn more about their individual personalities and the vehicles they offer.
General Motors Corporation retained its position as the leader in automotive manufacturer loyalty. The program is transforming customer engagement in the automotive industry by creating a brand experience that goes beyond the purchase of a vehicle.
General Motors is proud to deliver a wide array of vehicles and brands to fit your individual driving needs. Since its launch in April of last year, more than 1 million members have joined and are actively engaged in the program.